Grounded
The jiu-jitsu partnership company.
We connect brands with jiu-jitsu: the right athletes, the right guidance, and media the community actually wants to watch.
Photo ยท Morning class, Orange County
The moment
Surfing had its moment.
Skateboarding had its moment.
Running had its moment.
Jiu-jitsu is next.
Already on the mat:Tom HardyMark ZuckerbergAshton KutcherJonah HillMario LopezGuy RitchieJoe RoganKeanu ReevesAnthony Bourdain
The room
This room can smell an outsider.
Jiu-jitsu is a small, fluent community. The wrong athlete, the wrong gi or one bad line of copy gets a brand called out in public.
A brand can sign a famous fighter on its own. Trust is different. It's earned from the inside, and in this room it's what turns attention into sales. We come from the inside.
You're not buying reach. You're buying a nod from the room.
What we do